In 1911, four artists from the Clément Massier factory - Jean Barol, Marius Alexandre, Jean Carle, and François Sicard - founded BACS in Cannes. Barol was the glaze artist, Alexandre the painter, Carle the decorator, and Sicard the potter. BACS developed a new technique for applying high-fired enamel 'cloisonné' decoration to metallic lustre-glazed vessels. The firm also became well known for the enamel-glazed, impressionist style landscape paintings fired on its ceramics.

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